UNELMALABS
At Unelma Labs, we design immersive VR experiences that blend story, gameplay, and cinematic innovation. Our mission is simple: to make virtual worlds feel alive, playful, and unforgettable.
What We Do
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Game Development
We build stylized VR games powered by Unreal Engine 5. Our focus is on exploration, puzzles, and cinematic storytelling, giving players the feeling of stepping into a living animated world. -
Cinematic VR Experiences
We experiment with new camera techniques and motion systems, creating experiences that feel closer to an animated film than a traditional game. Every angle and interaction is carefully designed to heighten immersion. -
Immersive Storytelling
Each of our projects weaves together characters, environments, and interactive gameplay loops into meaningful, shareable adventures.
© Moomin Characters™
MoominValley VR experience
Our debut large scale project is a VR adventure game where players explore a vibrant valley full of characters, puzzles, and stories. With unique environments, stylized visuals, and a heartfelt narrative, this game is designed to appeal to both newcomers and seasoned VR players.
© Moomin Characters™
Who we are
Our team’s roots go back over 9 years in the amusement industry and VR gaming arcades. From building some of Northern Europe’s largest VR arcade experience chain to designing interactive attractions for cruise lines and resorts, we’ve learned what makes people smile, laugh, and get lost in virtual worlds.
Jan Hursti
CEO & Technical Pioneer
Jan is the entrepreneurial force behind Scandinavia’s first and largest VR arcade chain, Pikseli, founded in 2016 across seven locations in major Finnish shopping centers. Now as CEO of Unelma Labs, he leads the technical and operational side of building immersive VR games.
Marko Savolainen
COO & Creative Strategist
Marko brings extensive leadership experience in managing companies and international teams. Previously, he served as CEO of a tech company with over 500 employees and now focuses on guiding the creative and strategic vision for Unelma Labs.
